Pfizer is not "a Big Brother"

Although Pfizer won several cases in the Chinese courts against pirate products of Viagra, it lost recently over Viagra’s Chinese transliteration “Wei Ge” (meaning “a big brother”).

Beijing First Intermediary People’s Court upheld a lower court ruling and ordered Beijing Health New Concept Pharmacy Company and Lianhuan Pharmaceutical Company to stop making their little blue pills and ordered Lianhuan to pay Pfizer 300,000 yuan ($38,000) in damages.

In contrast, Pfizer has filed an appeal after losing a lawsuit over the Chinese name “Wei Ge” for its impotence treatment Viagra.


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